Orlando (Florida, USA), world-famous for its theme parks and proximity to the Kennedy Space Centre, is the place where the fantasy of Disney World meets the innovation of NASA. From 29 April to 2 May, Coverings 2025 brought together the best of both worlds: attraction, spectacle and cutting-edge technical solutions for the ceramics sector.
Euroshrink has been attending Coverings for over two decades, and 2025 was no exception. We travelled to Orlando to continue strengthening ties, showcase our latest products and learn first-hand about international market trends.
Coverings 2025 was the ideal platform to introduce our latest innovations—solutions developed to meet the demands of the sector with a focus on functionality, technical excellence and visual appeal. One of our key launches was our new range of niches, designed with contemporary lines and great versatility, making them suitable for both interior and exterior projects. We also presented our new decoupling membrane, created to improve the performance and durability of tile installation systems while preventing structural stresses and cracks.
Another highlight was the new 285A drip edge profile model, an efficient and elegant solution for water drainage in ceramic façades, offering a fusion of functionality and design. This combination of product innovation and the digitalisation of the experience added value to our proposal and drew strong interest from attendees.
We also introduced another key element that made all the difference to the visitor experience: an interactive virtual tour using tablets, allowing a full walkthrough of the virtual showroom directly from the stand and with personalised assistance.
The presence of interactive tablets at our stand quickly captured visitors’ attention. The ability to browse the full catalogue, intuitively navigate our website and access product explainer videos offered a modern, accessible and tailored experience. This technological approach not only brought energy to our presentation, but also attracted a large number of visitors and enabled deeper engagement with each one.
This edition of Coverings clearly showed a shift: Latin America is no longer an emerging market, but an active player with its own voice. The presence of numerous professionals and decision-makers from across the Americas confirmed not only their growing interest in high-quality technical solutions, but also the region’s maturity as a strategic market.
At Euroshrink, where international reach is part of our identity, we place particular value on opportunities like this. The trade show allowed us to strengthen existing ties, open new doors and position our brand even more firmly in a region that continues to gain prominence.
For many of our clients, this edition of Coverings was a long-awaited opportunity to reconnect with us in a professional yet familiar setting. We welcomed many visitors, especially long-standing customers who were unable to see us at Cevisama. Our presence in Orlando was key in reaffirming that we continue to move forward with purpose and remain fully committed to the sector.
In addition to the emotional and commercial value of these reunions, the fair also allowed us to make new strategic contacts, opening doors to future collaborations in markets where technical presence and direct relationships make all the difference. This dual focus—loyalty and openness—strengthens the role of Coverings as a fundamental meeting point for consolidating relationships and creating future growth.
Undoubtedly, the most valuable aspect of this edition of Coverings was reconnecting with our long-time clients. Being able to spend time with them again, listen to their needs and confirm face to face that we continue to move forward together was just as meaningful as presenting our new solutions. These meetings not only strengthen commercial ties, but also reinforce a trust built over time, which for us is the foundation of any lasting relationship, beyond products or technical specifications.
Looking to the future, we have already confirmed our participation in the next edition of Coverings in 2027, which will again be held in Orlando. Our goal is clear: to return with renewed proposals, more innovation and an even more enriching experience for visitors.
In the meantime, we are working energetically to prepare for our participation in Cersaie 2025, which will take place this September in Bologna. As one of the most important trade fairs in the sector in Europe, it will be our next major opportunity to apply everything we have learned at Coverings and continue positioning our solutions with strong technical, visual and commercial value.
Sales Manager, Fran Pedrosa, offered a reflection summarising his experience and captured the spirit of observation, adaptation and constant improvement that is part of Euroshrink’s DNA:
"It was my first time attending Coverings and the truth is that I found it to be a very interesting fair, particularly because of its strong link with the American market. It has given us the opportunity to discover new things, compare approaches and think about how to improve our own presentations. I'm sure we will carry many of those ideas through to Cersaie 2025, where we will meet our clients once again."
From everyone at Euroshrink, we would like to express our sincere thanks to everyone who visited us at Coverings 2025. After our absence at Cevisama, this fair meant much more than a commercial event—it was an opportunity to reconnect, talk face to face and reaffirm that we are still here: committed, active and as motivated as ever.
Reconnecting with our long-standing customers, with whom we have shared years of collaboration and trust, was a real joy. We want to reaffirm that this family continues to grow, improve and look towards the future. And to those who met us for the first time in Orlando, we hope it was the beginning of a lasting and close professional relationship.
We’ll see you soon at Cersaie 2025, and in the meantime, we remain by your side to continue building, collaborating and moving forward together.
